I made a new friend in Randy Fenoli, Fashion Director of Kleinfelds and star of TLC’s “ Say Yes to the Dress” at the Engage 09 summit.

Randy is a such a fantastic person and a huge advocate for thinking out of the box when it comes to your wedding planning business. At Kleinfelds they have a special closet where brides are shown via webcam modeling a wedding dress for friends and family that cannot attend the dress shopping experience in person. Total out of the box ides… and I’ll bet it helps dress sales.

But what are you doing in your business that’s out of the box?

Even the smallest touch can WOW a brides and send a referral your way. When Simon and I plan weddings he brings along his pro camera and takes tons of detail shots of the décor, shots of the couple with his telephoto lens (as their pro photog is always in the prime position of course) and shots of the party after the photographer leaves. The couple doesn’t really notice on the day of but they are thrilled when a DVD arrives in the mail after the wedding from us. They discover 300+ candid photos and detail shots of their wedding décor. Not something they were expecting but it heightens their experience of working with us.

Ciara’s Rockstar Wedding Planner Advice

Sit down right now and brainstorm ideas about what you could do to create an out of the box experience for your bridal clients. And then act on at least 3 of them and see what a difference it makes in your bride’s happiness and in your business.